By Todd Feldman Founder & President, The Rocket Factory
Remember the 2004 horror film Saw? While it opened with mixed reviews, it caught me on a “good night” and freaked me the f*** out.
Through the use non-linear narrative, the movie tells the story of a serial killer that put his victims through a series of deadly games that require them to inflict physical pain upon themselves to survive.
This nightmare scenario is playing out right in front of all of us as we watch the movie theater industry gasp for air as it tries to figure out its future.