Live Music Rounds Out SparkJam 2020; Singer-Songwriters Saw Black and Landon Elliott to Headline

Music Announcement
Pivoting through Performance: How the live arts community is adjusting to re-opening and beyond.” A panel featuring Virginia live arts luminaries will be moderated by University of Richmond’s Andy McGraw.
June 24, 2020 RICHMOND,VA SparkJam 2020 announced today the addition of live musical performances that will take place at 4 p.m. this Friday, June 26. The featured artists include Crystal Pistol Records recording artist Saw Black and singer-songwriter Landon Elliott.
In addition to the headline acts, a diverse lineup of Richmond performers will assemble at noon and play live to the SparkJam 2020 audience. Both live shows will be streamed from In Your Ear Studios in Richmond, VA.
SparkJam 2020 is an online benefit event set to begin at 8am this Friday. Tickets can be purchased online for $10 with proceeds going to The Virginia 30 Day Fund. Everyone is welcome and the event can be experienced online by visiting
At 12:45 p.m. a panel titled, “Pivoting through Performance: How the live arts community is adjusting to re-opening and beyond” will explore the complications of performing live and how the Virginia live arts community is pulling together as the state re-emerges from lockdown.
The distinguished panel features:
  • Andy McGraw – Moderator, University of Richmond/Rumput
  • Reggie Pace, No BS Brass /Hustle Season Podcast/Bon Iver
  • Ben Baldwin, Spacebomb Group
  • Anthony Smith, Virginia Repertory Theater
  • Lucas Fritz, The Broadberry
  • Carlos Chafin, In Your Ear Studios
  • Andrew McEvoy, Classical Revolution RVA
  • Golder O’Neill, Shenandoah University
SparkJam 2020 culminates at 4 p.m. with live headliners Landon Elliott and Justin “Saw” Black.
Musical performances are made possible by Classical Revolution RVA, The Valentine, and In Your Ear Studios.
The one-day live event was announced earlier this month with the goal of helping to drive collaborative thinking for all Virginia businesses and raise money for The Virginia 30 Day Fund.
Throughout the day, attendees can hear from industry experts including Rob Roy, SVP/Head of Digital for T-Mobile USA, Chandra Briggman, President & CEO, Activation Capital, and Floyd Miller, President & CEO, Metropolitan Business League. Pete Snyder, Founder, The Virginia 30 Day Fund will also talk about the need to help lift Virginia small businesses.
A complete schedule of speakers and the day’s events can be found at
About SparkJam 2020
Entrepreneurs, tech visionaries, business strategists, and Virginia’s community leaders unite as they collaborate to generate solutions for the business challenges facing the Commonwealth’s small businesses.
SparkJam 2020 is presented by the Rocket Factory and made possible by Activation Capital, the VCU da Vinci Center for Innovation, Elevation Advertising, and Profit Optics. 
About The Rocket Factory, LLC
The Rocket Factory, a Richmond, VA-based strategic marketing firm, was founded to address the unique business challenges of early-stage, mid-stage, and maturing high-growth companies.  The Rocket Factory is the creation of marketing and digital transformation veteran Todd Feldman. Feldman has served in global roles in digital businesses, having worked for and advised established brands including America Online, Oracle Consulting, and Circuit City as well as technology start-ups and high-growth companies. Most recently, he served as the Chief Marketing Officer at market-leading Virginia Credit Union, based in Richmond, VA. Along with serving as President at The Rocket Factory, Feldman volunteers as a marketing and digital business mentor with Startup Virginia, an incubator based at the 1717 Innovation Center in Richmond, VA