News: The Rocket Factory and KKD Tourism Advisors Partner to Launch SparkJam SessionsTM for the Travel and Hospitality Industry

For Immediate Release
The Rocket Factory
Todd Feldman

KKD Tourism Advisors
David Jackson
An idea born out of the pandemic, the new platform is a catalyst for
economic innovation and mission-driven contributions.
September 8, 2021 (RICHMOND, VA) The Rocket Factory and KKD Tourism Advisors announce a strategic relationship to launch SparkJam Sessions to aid sustainable recovery, build financial resilience, fuel new educational programming, and stimulate long-term visitor growth for the travel and hospitality industry.
SparkJam Sessions are facilitated working sessions that directly harness the power of industry leaders and subject matter experts. After the series of ‘Jam Sessions,’ leaders can expect a reimagined go-to-market roadmap guided by the experts at The Rocket Factory and KKD Tourism Advisors.
“We’re tapping into the collective knowledge of industry leaders and subject matter experts, providing the framework, tools, and resources create a shift in mindset to challenge conventional business models that need a new approach,” said Todd Feldman, founder and president of The Rocket Factory. “We make solving complex problems easier by leveraging proven collaborative methods that quickly deliver value.”
“We’ve seen first-hand the challenges and opportunities that our industry faces,” said David Jackson, Managing Partner of KKD Tourism Advisors. “By bringing together people from all corners of our industry, we want to help spark new thinking around foundational challenges that are on the minds of industry leaders.”
Jackson went on to say, “Together with The Rocket Factory, we’re setting aside a portion of proceeds from SparkJam Sessions to support further education and programming initiatives critical to the communities we all serve. We like to think of it as another ‘spark’ on the journey to rebuild our industry.”
The announcement of SparkJam Sessions comes a year after The Rocket Factory created and hosted award-winning ‘SparkJam2020’ last June, a day-long online conference featuring speaker panels and live musical performances for the economic community throughout the Commonwealth of Virginia.
About The Rocket Factory, LLC
The Rocket Factory ( is a strategic management consulting firm created by business transformation veteran Todd Feldman. Feldman has served in corporate executive management and global consulting roles in multi-sector digital businesses, having worked for and advised iconic brands and high-growth technology companies. The Rocket Factory serves companies and industries in need of new performance-based models designed to create connections between their employees, the customers they serve, and significant business outcomes.
About KKD Tourism Advisors
KKD Tourism Advisors ( is an experienced team of tourism professionals committed to providing industry partners with expert support. KKD assists C-suite executives in developing strategic programming in destination development, sports tourism, and convention sales and marketing to maximize community assets and boost economic impact.
With offices in Michigan, Pennsylvania, and Virginia, and more than 100 years of combined leadership experience establishing and administrating highly successful destination marketing organizations and sports commissions in major destinations and working with countless other organizations and communities, KKD’s practical knowledge is diverse and beyond reproach.