#RocketStories Vol. 1: Three powerful examples of how to keep your foot on the throttle during the current health crisis.​

In an effort to expand on my last post, I am sharing case studies of those we endorse that are doing a fantastic job in reinforcing their mission and effectively extending their brand during the current health and economic crisis.   I was VERY deliberate to pick organizations that are wildly different in scale, product, […]

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Connecting Marketing Strategy to Business Health; Using Lifetime Value to Customer Acquisition Cost Ratio to Make a Point​

I have some important information to share.   When I get called to help companies be more effective at Marketing, typical conversations start with spending money on execution of design, content, ads, email, or other tactical elements.   About half the time I get called in after a company has been in business awhile and […]

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Todd Feldman

Up Close and Personal: Getting to Know Todd Feldman, Founder and President of The Rocket Factory in Richmond

Capitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic.   In this profile we feature Todd Feldman. Photography for the series is by award-winning Cade Martin. Hair, make up and wardrobe by Michelle Torres.   Todd, please provide us some background about yourself. For more than 30 years, I’ve been building creative, […]

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News: The Rocket Factory launches; promises premium strategic marketing support for high-growth businesses

The new company delivers a full suite ofperformance-driven marketing advisory services;announces new ‘LaunchPad’ pilot for early start-ups. January 31, 2020 (RICHMOND, VA & WASHINGTON), The Rocket Factory, LLC has launched to address the unique business challenges of high-growth companies. The new strategic marketing firm is engineered specifically for founders and executive leadership looking to apply […]

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Welcome to The Rocket Factory

https://vimeo.com/438041287 [Update January 18, 2022: Rocket Factory Relaunch Announcement]   Throughout my career, I’ve always had an entrepreneurial streak.   Whether it was guiding a Silicon Valley consumer electronic startup to substantial growth, incubating new marketing channels for Circuit City, advising global companies on marketing and ecommerce best practices, helping to guide Virginia’s largest state […]

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