By Ryan Feldman As restaurants are allowing more dine-in customers, offices allow employees to return to work and retail stores are allowing customers to shop in stores again, complete sectors of business will need to be re-imagined to be able to regain consumer confidence and experience sustained performance going forward. I want to support […]
https://vimeo.com/428202149 Runtime: 5:05 […]
By Ryan Feldman Over the course of the last three months, once-stable businesses are now facing uncertainty due to the impact of the Covid-19 pandemic. Through no fault of their own, small-business owners have been forced to furlough or even fire staff, with others having to shut down completely. In the state of […]
By Robert Brodell As Virginia re-opens, businesses require a pivot to get things moving. This article explores how to pivot using customer interviews and a Minimum Viable Product (MVP). But, many of us need more than just a pivot, we need a full jumpstart. SparkJam 2020, on June 26, 2020, is the jumpstart […]
https://vimeo.com/425754474 On June 26 the region’s boldest innovators come together with expert problem solvers from Virginia’s top universities to explore solutions to the challenges facing Virginia’s small businesses June 4, 2020 (RICHMOND, VA), The Rocket Factory announced a major statewide campaign today to create new energy and inspiration for Virginia’s small business community re-emerging from […]
https://www.youtube.com/watch?v=D-QgdeCLkn4 Morning Fuel Episode 35 Tips from the Negotiation Table (25:00)with special guest: Tommy Miller, Senior Counsel, Nixon Law Group Sometimes it happens in an instant. You “click” right away with a person when you meet for the first time. I recently connected with Tommy Miller, Senior Counsel and Life Sciences Lead from […]
https://www.youtube.com/watch?v=vM3J9jDoaTA There’s been a lot written about how just about every TV spot written in the early days of the pandemic sounded the same. And well, they did. And some still do. We should all demand that our ad agencies deliver the goods all of the time. And I get it, there […]
ALIGNX9 Founder Matt Fischer and VP, Innovation for AARP Labs Rick Robinson talk about “Igniting Great Questions.“ McKinsey & Company’s latest study about B2B Sales in the wake of the COVID-19 Pandemic. Visual Capitalist covers shifts in media consumption with important demographic cohorts. […]
Recommendation: Review the post, then watch the video. https://www.youtube.com/watch?v=idKnZM6IfDU& Morning Fuel Episode 2Igniting Great Questions (24:11)with special guests: Matt Fischer, Founder & Principal Consultant, AlignX9 Digital, a boutique growth marketing/technology agency that helps startups and small to mid-sized companies create sustainable, profitable growth. Rick Robinson, entrepreneur, instigator & VP at AARP Innovation Labs, where he works […]
Recommendation: Review the post, then watch the video. https://www.youtube.com/watch?v=LAOoDRGYyEk Morning Fuel Episode 1:Navigating Crisis with Agile Methodologywith Jason Bane (34:15) With the current health and economic crisis firmly planted for the moment, the need to be nimble and efficient is more critical than ever. Since The Rocket Factory takes a financial, performance-based approach to […]
