Announcing SparkJam Sessions

With a Forecast $3.9 Trillion Loss in Global GDP, The Rocket Factory Creates SparkJam SessionsTM to Ignite Economic Innovation

For Immediate Release Contact:The Rocket FactoryTodd Feldmantodd@gorocketfactory.com804-925-8633   An idea born out of the pandemic, the new platform is a catalyst for quantifiable industry transformation and philanthropic contributions.   July 13, 2021 (RICHMOND, VA) A recent economic report from Statista, which forecasts a 4.5% drop in global GDP this year compared to 2019, has accelerated […]

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A tale of two brands

Why ‘Brand’ is so much more than a marketing term

written by:  Todd Feldman Founder & President, The Rocket Factory In 2009 I signed on with leading eCommerce software platform company ATG (later acquired by Oracle). I was brought on as a global consultant advising top brands on their commerce strategy and then tying go-to-market plans directly to the significant investment they made in our […]

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