Get to know Rocket Factory

We’re bringing systematic thinking to business transformation.

At Rocket Factory, experience tells us that innovation does not lie in the capacity of one individual but in an entire system. To achieve lasting impact, there must be a systems-first approach and then work on the parts to maximize outcomes.
Every day we set out to reinvent commerce for the ‘here-and-now’ so you’re always ready for the ‘what’s-to-come.’
Our short documentary film tells the story of what inspires us and how we think. We look forward to working with you.
Documentary Film Runtime 2:07
“Engineers say that a new idea has been ‘invented’ when it is proven to work in the laboratory. The idea becomes an ‘innovation’ only when it can be replicated reliably on a meaningful scale at practical costs.”
-Peter Senge; The Fifth Discipline: The Art & Practice of the Learning Organization.

Meet The Team

Todd Feldman
Founder & President
For more than three decades, Todd Feldman has remained at the center of performance-driven strategies, creatively operating at the intersection of business and technology.
Patent holder. Inventor. Lifelong learner. His background spans multiple business verticals, having served both client-side and vendor-side executive roles with organizations ranging from start-ups to global blue-chip brands.
No buzzwords. No fluff. No shiny objects. Just deep, deliberate rigor around how economies feed the lasting business outcomes of organizations.
His philosophy is simple: Organizations in every industry, no matter how big or small, must remain flexible and relevant with the constantly changing needs of customers and their employees to maximize strategic investments properly.
In early 2020, Todd formed Rocket Factory to serve organizations and industries looking to simplify what matters and deliver on this philosophy.
William Benton, Ph.D.
Anthropologist of Innovation Ecosystems
Dr. Benton has over a decade of experience in research, publication, and venture development support. His primary interests are inter-organizational project development and emergent social value discovery, and he teaches on pre-seed venture development with a focus on biotechnology. He has a passion for ethnographic research, particularly for discovering qualitative backgrounds to the key variables in new industries. His past work on innovation ecosystem development in emerging markets has given him insight into the fundamentals often taken for granted in more stable markets.
Robert Brodell
Robert Brodell
Design & Innovation Strategist
Robert’s experience in strategy development and delivery includes leading product and program innovation across the Federal Government and Capital One in addition to coaching and advising product teams.  He has successfully delivered major public facing programs for the U.S. Departments of Treasury and State, integrated Agile and human-centered design practices into business teams at Capital One, and managed several products that have more than doubled their user base at the company.
Buck Robinson
Buck Robinson
Strategy Consultant
An accomplished serial entrepreneur and marketing professional with almost 30 years of experience launching successful companies, Buck Robinson has generated over a half-billion dollars in attributable revenue for clients over the course of his career.
As co-founder of lauded start-up Outdoor Access, Buck brings both proven experience and a keen understanding of the particular needs of high growth start-ups to The Rocket Factory team. Buck specializes in connecting high-growth strategy to the creative execution of integrated marketing campaigns.
Lisa Rogerson
Strategy Consultant
Lisa is an experienced strategic marketer with expertise in creating and leading integrated marketing strategy.
Lisa has had a successful career in large corporations, such as Capital One and Genworth Financial, developing performance-driven marketing strategy and integrated marketing campaigns. Lisa has also worked in advertising agencies, helping companies of all sizes solve business challenges with marketing strategy, digital strategy, social media, content, and engagement strategy.
Consulting full time for the last three years and loving it, Lisa brings her passionate big company thinking to The Rocket Factory’s list of emerging businesses to help them accelerate their growth with sound business strategy.
Amy Thornburg
Amy Thornburg, M.Sc.
Behavioral Scientist & Research Analyst
Amy has a 20+ year career leveraging diverse research methods to uncover human insights that build strong brands, lead to innovative new products, and reinvent the customer experience.  Amy spent much of her career leading Insights for Capital One where her work influenced strong growth through new products and increased customer engagement.  Amy brings an insatiable curiosity and a passion for understanding people, their goals, and motivations and how they think and feel, to every assignment.

It's easy to connect with us

Mailing Address:
Rocket Factory
2400 Old Brick Rd.
Suite 124

Glen Allen, VA 23060
Contact The Rocket Factory