Hate planning? We did, too. Until now.

Innovation lies in not one person but in an entire system — that’s why we’ve built our own.
Our three-step approach — SmokeTest Scenarios, SparkJam Sessions and LightPath Sprints — focuses equally on the whole and the individual parts.

Because your strategy partner has to fit with you and your long-term goals, we’ve assembled a team that knows how to engineer all the crucial parts of the organization and help you and your leadership team break free from obsolete planning methods that everyone hates and that rarely succeed.
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Get to know Rocket Factory

Todd Feldman knows mid-market CEOs are feeling increasing pressure from all sides: They’re having trouble keeping up with how customers want to do business, employees who demand a greater connection with the company’s mission and vision, and the constant board pressure to stay ahead even in times of constant volatility.

Organizations in every industry must remain flexible and relevant to maximize strategic investments properly. So, in early 2020, Todd formed Rocket Factory to help CEOs see blind spots in their planning processes, avoid unwanted surprises, better anticipate disruption, and align teams quickly around new ways to go to market.

Todd works with C-suite leaders through a joint process designed to accelerate alignment across the organization. His work allows new ideas to come to life. He conducts workshops designed to speed up planning, provides interim executive leadership to support the teams, or brings in his team to meet the most demanding requirements.

Beyond a new strategic plan, Todd leaves them with a new way of thinking that identifies problems sooner and implements a company-wide solution that all stakeholders can buy into.

He brings more than 30 years of experience working in both client- and vendor-side senior leadership roles with companies of all shapes and sizes. Companies choose him because, along with his creative approach to accelerating success, he applies data-first business practices that regularly drive results that are more than three times likely to achieve success than what they would have achieved without him.
No buzzwords. No fluff. No shiny objects.
Just deep, deliberate rigor around how business plans fail and what it takes to ensure it doesn’t happen to his clients.
Todd Feldman
Rocket Factory, Founder & President
William Benton, Ph.D.
Anthropologist of Innovation Ecosystems
Dr. Benton has over a decade of experience in research, publication, and venture development support. His primary interests are inter-organizational project development and emergent social value discovery, and he teaches on pre-seed venture development with a focus on biotechnology. He has a passion for ethnographic research, particularly for discovering qualitative backgrounds to the key variables in new industries. His past work on innovation ecosystem development in emerging markets has given him insight into the fundamentals often taken for granted in more stable markets.
Robert Brodell
Robert Brodell
Design & Innovation Strategist
Robert’s experience in strategy development and delivery includes leading product and program innovation across the Federal Government and Capital One in addition to coaching and advising product teams.  He has successfully delivered major public-facing programs for the U.S. Departments of Treasury and State, integrated Agile and human-centered design practices into business teams at Capital One, and managed several products that have more than doubled their user base at the company.
Buck Robinson
Buck Robinson
Strategy Consultant
An accomplished serial entrepreneur and marketing professional with almost 30 years of experience launching successful companies, Buck Robinson has generated over a half-billion dollars in attributable revenue for clients over the course of his career.
As co-founder of lauded start-up Outdoor Access, Buck brings both proven experience and a keen understanding of the particular needs of high-growth start-ups to The Rocket Factory team. Buck specializes in connecting high-growth strategy to the creative execution of integrated marketing campaigns.
Lisa Rogerson
Strategy Consultant
Lisa is an experienced strategic marketer with expertise in creating and leading integrated marketing strategy.
Lisa has had a successful career in large corporations, such as Capital One and Genworth Financial, developing performance-driven marketing strategy and integrated marketing campaigns. Lisa has also worked in advertising agencies, helping companies of all sizes solve business challenges with marketing strategy, digital strategy, social media, content, and engagement strategy.
Consulting full-time for the last three years and loving it, Lisa brings her passionate big company thinking to The Rocket Factory’s list of emerging businesses to help them accelerate their growth with sound business strategy.
Amy Thornburg
Amy Thornburg, M.Sc.
Behavioral Scientist & Research Analyst
Amy has a 20+ year career leveraging diverse research methods to uncover human insights that build strong brands, lead to innovative new products, and reinvent the customer experience.  Amy spent much of her career leading Insights for Capital One where her work influenced strong growth through new products and increased customer engagement.  Amy brings an insatiable curiosity and a passion for understanding people, their goals, motivations, and how they think and feel, to every assignment.
Natalie Wolfe
Natalie Wolfe
Project Manager
Natalie Wolfe started her career in Project Management after finding her strength in details, deadlines, and high urgency through previous careers as a trauma nurse and real estate agent.
Her diverse background has given her the skills to artfully manage the complexities of small and large corporate projects, especially under high stress.
She naturally desires to stay organized and on task while maintaining time sensitivity making her a great addition to this team.
Natalie sought out Rocket Factory’s project management role, using her talents to handle each client’s unique needs and ensure they are satisfied at every step.

It's easy to connect with us

Mailing Address:
Rocket Factory
2400 Old Brick Rd.
Suite 124

Glen Allen, VA 23060
Contact The Rocket Factory