![A tale of two brands](https://www.gorocketfactory.com/wp-content/uploads/2021/01/robinhood_zoom2.jpg)
Why ‘Brand’ is so much more than a marketing term
written by: Todd Feldman Founder & President, The Rocket Factory In 2009 I signed on with leading eCommerce software platform company ATG (later acquired by Oracle). I was brought on as a global consultant advising top brands on their commerce strategy and then tying go-to-market plans directly to the significant investment they made in our […]